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In 1995, the world was captivated by a song and dance craze called "Macarena." The artists were a Spanish pop duo formed in 1962 named Los del Rio. Who, you may ask? Exactly.
Which is why Psy has a very big task ahead of him. To say that "Gangnam Style" took the world by storm may be a bit of an understatement. It was the first video to hit 1 billion views on YouTube and is still the site's most watched video.
"Gangnam Style" introduced the world to K-pop, or Korean pop music, and spawned a worldwide dance craze of people comically riding pretend horses.
And for most bands, that's where it would end. They would comically ride their pretend horse into the sunset — just like Los del Rio.
But Psy has another idea. His next single, "Gentleman," just hit the internet.
Check out Jay-Z's new single, "Open Letter" >>
Is it as addictive as "Gangnam Style"? Will it have as much impact? Well, I'm not sure — mainly because most of the initial interest in "Gangnam Style" was strictly due to the video.
Let's face it, without the video, "Gangnam Style" would probably not have taken over the world as it did. It's not that great of a song, but boy, that video makes it memorable.
But you know, there's just something about "Gentleman" that sticks in your head. And is it me, or does it almost feel like a Pitbull song? Anyway, I would like to apologize in advance for driving everyone crazy as I go around singing, "I-I-I'm a mother-father-gentleman."
So I am going to reserve my judgment until the "Gentleman" video comes out. According to New York Magazine, we won't have to wait long. The video is set to be released on YouTube this Saturday at 5:30 a.m. Eastern Time, live from Seoul's World Cup Stadium.
In the meantime, you will have to excuse me because I'm going to go listen to "Gentlemen" again — for the fifth time. Check it out!
